Friday, 14 November 2008

IMI Snaps Up Digital Content Delivery Pioneer dx3

IMI, a provider of mobile value added services for content providers, mobile operators and media agencies, has announced its acquisition of dx3, the London-based digital content delivery services provider which pioneered the first legal digital music downloads in Europe.

The acquisition will combine IMI’s experience in the mobile sector with dx3’s expertise in the web domain. The arrangement will bring the combined services of the enlarged group under the IMI brand and see its carrier-grade DaVinci platform used as part of a managed service offering to power the mobile and online digital marketing initiatives of major brands, publishers and retailers across Europe, claimed IMI.

“The acquisition by IMI gives us fantastic access to a converged online and mobile platform that can glue together growing areas of the market such as digital music, social networking, advertising, user generated content and subscription services,” said Anu Shah, formerly executive director dx3 who now heads up IMI Europe.

The acquisition is effective immediately and will increase IMI’s headcount to more than 380 around the world.