Monday, 10 November 2008

Bharti Teletech to Promote Transcend Information in India

Bharti Teletech, a manufacturer and distributor of telecom & allied products, announced to have entered into a strategic alliance with Transcend Information, a global player in the Memory accessories business.

Under the terms of the agreement, Bharti Teletech will sell and distribute the entire portfolio of Transcend products in India. The alliance will place Bharti and Transcend in a strong position to capitalize on the increasing demand for telecom and IT accessories in the Indian market, claimed both the companies.

"The partnership with Transcend will enable Bharti Teletech to strengthen its position as the leading distributor of allied telecom and technology products in the country,” said Rakesh Bharti Mittal, Vice Chairman and Managing Director, Bharti Teletech.

Bharti Teletech will distribute the Transcend range of Memory Flash Cards in the first phase. In the second phase, the company will start distributing other products from Transcend, such as USB pen drives, MP3 players, digital photo frames, portable HDD and multimedia products and memory modules.

"Our Alliance and Partnership with Bharti Teletech would enable Transcend to further consolidate its position in the Indian Market,” said Peter Shu, CEO, Transcend Information.