Wednesday, 10 September 2008

HP, Bharti Form a Strategic Partnership to Bolster Broadband Penetration

Bharti Airtel, one of the largest integrated telecom services provider in India, has announced its collaboration with HP, in a combined effort to promote Broadband and PC penetration in the country.

Under the terms of this partnership, Airtel will offer consumers a broadband connection at Discounted Entry Cost with every HP and Compaq notebook and desktop. Customers buying any HP Compaq notebook would get an Airtel broadband connection at extremely pocket-friendly/consumer-friendly terms, including Zero Security Deposit and Installation Fee, Free Wi-Fi connection and Discounts on Broadband Rental upto 14 months.

“With this unique partnership with Airtel broadband service, we have gone a step beyond adding value to the ultimate PC experience that HP has to offer. As more and more consumers log onto the Internet for e-commerce, entertainment and gaming, P2P sharing and for downloading applications, this tie up will enable the user to get more from his PC,” said Rajiev Grover, Director, Consumer Products, HP PSG India.

Both the company claims that this alliance is a key initiative by the two industry leaders to join forces to further enhance broadband and PC penetration levels in the country.