YouTube, the world’s most popular online video community announced the launch of its local Indian site (www.youtube.co.in). YouTube India will benefit from an entirely "local" experience highlighting and featuring the content and functionality most desired by the Indian users.
"We are very excited to bring a local version of YouTube to India considering the passion of users here for music and entertainment," said Steve Chen, CTO and co-founder of YouTube. Chen adds, for a culture that is steeped both in video and in storytelling, and where everyone has a voice, YouTube India will not only offer Indian users more relevant content but also provide a platform to share India's unique and diverse culture and lifestyle with the largest online video community in the world.
On the other hand, according to Sakina Arsiwala, International manager, YouTube, with local features such as promoted videos, featured videos, and homepage promotions, localised user interface and help center, user support and community features (such as video ratings, sharing and content flagging), YouTube India will make it even easier for the Indian YouTube community to search and view videos from India. Additionally, content uploaded by users in India will show up as "top favourites" and "recommended content" on the local YouTube site.
In India, YouTube has already signed partnerships with Eros Entertainment, Rajshri Films, IIFA, Ministry of Tourism, IIT Delhi, NDTV, UTV, Zoom TV, India TV, and Krishcricket.
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