Wednesday, 23 April 2008

Fragmentation of Mobile TV Broadcasting Here to Stay

There is a fragmentation of standards for digital mobile TV broadcasting-just as we have NTSC, PAL, and SECAM for analog TV-that appears to be the way of the future.

According to a report done by high-tech market research firm In-Stat, in digital mobile TV broadcasting, several standards are being used, several mainly in one country, and that situation is likely to continue in the future.

The research titled “Worldwide Mobile TV Broadcasting: Analog a Viable Option” also found that:

• The most popular mobile TV broadcast services are those that are offered without a subscription, as in Japan and South Korea. However, mobile TV broadcast services are viewed by many as a way to generate revenue, so many of the mobile TV broadcast services will be subscription-based.

• DVB-H is the most widely used digital mobile TV broadcast standard, in terms of number of operators having launched services.

• Analog mobile TV broadcast viewers will outpace digital mobile TV broadcast viewers and subscribers in 2009.

• Worldwide mobile TV broadcast subscription revenue will reach USD12 billion in 2012.