Monday, 10 March 2008

NXP to Ride on Car Entertainment Solutions

NXP Semiconductors said last week that it has collaborated with global automotive supplier Visteon to push the envelope in car entertainment.

Visteon has selected the Nexperia PNX9520 multimedia processor from NXP for the development of several new automotive infotainment innovations in visual and audio processor technologies.

Software enhancements to the PNX9520 multimedia processor now enable multiple streaming video screens for rear-seat entertainment systems, giving consumers the ability to enjoy high-quality personalized content from multiple sources including portable media or other devices while in the car.

Visteon and NXP will deliver multi-screen technology that allows two different multimedia sources to be played in the car at the same time, giving consumers the ability to enjoy their favourite content from multiple sources and access the latest in high-quality video and audio from different formats.

Building on the vision of a single-chip solution for multimedia, the solution uses NXP’s innovative approach to infotainment – saving car manufacturers’ time, effort and costs. Manufacturers will benefit from the advanced software features of the PNX9520, which provide unprecedented flexibility, as well as the ability to stream different content to individual passengers in the same car – giving them their media of choice.

“The way people experience their cars is shifting from a ‘driving’ experience to an ‘enjoyment’ experience,” said Willem Bulthuis, VP Automotive Sales & Marketing, NXP Semiconductors.

“To make this vision a reality, NXP is working with a strong ecosystem of partners such as Visteon to bring the latest in digital home technology to the car – and create simple, innovative solutions with the consumer in mind. We understand that manufacturers are looking for the right solutions that will give them the flexibility, scale and innovation to help them bridge the gap between consumer electronics and the automobile.”