Monday, 10 March 2008

ASUS to Load Tele Atlas Digital Maps on Handhelds

Taiwanese handheld maker, ASUSTek Computer(ASUS) will be offering its new line of navigation solutions, for personal navigation devices, GPS phones and portable PC’s, loaded with Tele Atlas’ digital map content.

The launch of these new devices marks the first ASUS navigation offerings leveraging Tele Atlas maps.

The new ASUS personal navigation devices and GPS-enabled smartphones will feature Tele Atlas digital maps for Europe; with additional devices planned to feature Tele Atlas maps and content for Greater China and the United States.

“Increasingly, consumers seek a navigation experience – both via personal navigation and mobile devices – that offer innovative capabilities and deliver a personalized offering,” said Mark Steele, chief operating officer of Tele Atlas Asia Pacific.

“We are pleased to work with ASUS as a key Asia-Pacific partner to help expand their global reach with leading-edge wireless and personal navigation solutions for Europe, and soon in Greater China and the United States.”

ASUS devices, including the new R700 portable navigation device, also will feature Tele Atlas 3D Landmarks that portray many famous landmarks throughout Europe in 3D Map coverage, more than two million points of interest (POIs), and Tele Atlas Brand Icons – which visually represent POIs of participating businesses as instantly recognizable logos to help mobile consumers accurately identify specific brands of interest.

“We are excited with the launch of these new products, as they enhance our customers’ personal and mobile navigation experiences with powerful visual enhancements, and rich, useful content on a global scale,” said Marvin Hsu, associate vice president of ASUS.