Oracle said last week that it continues to see accelerating adoption of its Customer Relationship Management (CRM) and CRM On Demand solutions by customers across Asia Pacific.
The software behemoth is also seeing strong response from its partner base, in tandem with growing customer demand and market opportunity across Asia Pacific for Oracle’s Siebel CRM On Demand solution.
Oracle said the number of partners across the Asia Pacific region who have signed up as Siebel CRM On Demand resellers and implementation experts has grown significantly over the last 12 months, to more than 48 partners to date.
“As the CRM market leader, Oracle provides the widest range of solutions, best practices and deployment options for customer service organizations,” said Will Bosma, Vice President, Customer Relationship Management, Oracle Asia Pacific.
“Oracle is enabling organizations across Asia Pacific to transform into truly ‘customer-centric’ organisations by optimizing business strategies, people, processes and technology around their customers. Organisations in Asia Pacific increasingly recognise that customer satisfaction is driven by more than just meeting customer’s needs. It's about consistently exceeding customers’ expectations, achieving customer loyalty and retention, uncovering new revenue opportunities, and having the right information to make appropriate service decisions at the right time for each customer.”
Leading companies that have recently adopted Oracle CRM in Asia Pacific include: ADEL Shenzhen (China), Bendigo Bank Limited (Australia), Bharat Sanchar Nigam Limited (India), ChungHwa Telecom (Taiwan), Cyber Internet Service (Pvt) (Pakistan), Faysal Bank (Pakistan), Hutai Securities (China), Idea Cellular (India), Siro Clinpharm (India), Ticon Industrial Connection (Thailand) and Tonggil Jaedan (Korea). Existing customers that have expanded their commitment to Oracle CRM include PT. Hutchison CP Telecommunications (Indonesia) and Tata Sky (India).
Oracle holds 17% of the CRM market share in Asia Pacific. IT was recently ranked as No.1 in CRM in Asia Pacific by IDC in its “Asia Pacific1 Semi-Annual Software Tracker, September 2007” report. |
