Messaging service provider Acision, said that according to their figures, global SMS traffic over the 2007/2008 New Year period increased by 30 per cent compared to the same period last year.
Around the world, phone users sent a staggering 43 billion text messages to wish their loved ones a happy New Year – of which more than 23 billion were successfully processed through Acision’s systems.
“Since the commercial introduction of SMS by Acision 15 years ago, mobile users generally prefer to use SMS to communicate with loved ones during special events like Christmas and New Year. The popularity of SMS can be attributed to its ease of use, speed of delivery and convenience to communicate with multiple recipients.” said Boudewijn Pesch, Managing Director of Acision, Asia Pacific.
“The surge in SMS traffic during this festive season is a clear indication that the service continues to be a favourite method of communication for the millions of people in Asia Pacific, and will remain so as we move into 2008.”
In Asia Pacific, Acision revealed the countries with the highest SMS traffic processed over the festive season. Unsurprisingly the world’s most prolific sender of text messages, the Philippines, again tops the ranking with 1.39 billion messages, closely followed by Indonesia, Malaysia, Taiwan, Singapore and Thailand.
“With SMS traffic again expected to scale new heights and reach trillions of messages in 2008, and considering that text messaging represents a strategic part of mobile revenues, operators recognise the critical need for a robust and reliable SMS infrastructure and a high quality end-to-end SMS solution rather than a mix of separate point solutions, such as a direct delivery router,” said Pesch.
“As the world’s leading innovator in mobile messaging, Acision is fully aligned with the business objectives and strategies of mobile operators in Asia Pacific, and will continue to be the partner of choice in the face of expected messaging market growth in 2008.” |
