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Monday, 16 April 2007

Microsoft Unveils Silverlight to Power Media Experiences on the Web

 

 

Microsoft has unveiled Microsoft Silverlight, a new cross-browser, cross-platform plug-in for delivering the next generation of media experiences and Rich Interactive Applications (RIAs) for the Web. Early supporters of the new platform include Akamai Technologies, Brightcove, Eyeblaster, Limelight Networks, Major League Baseball and Netflix.

Microsoft Silverlight, previously called Windows Presentation Foundation Everywhere (WPF/E), integrates with existing Web technologies and assets to provide higher-quality experiences with lower costs for media delivery. Delivered to end users through a seamless, fast installation, Silverlight offers consistent experiences to both Macintosh and Windows users on a variety of browsers including Internet Explorer, Firefox and Safari.

"Content providers are seeking a way to deliver rich interactive applications using the tools and skills they already have. They want an end- to-end solution that enables them to rapidly reach multiple platforms with reasonable deployment costs," said Bob Muglia, senior vice president of the Server and Tools Business at Microsoft. "Microsoft Silverlight delivers on this need and marks a real step forward for the industry. Silverlight is the only solution in the market today that enables content creators to tap into the broad ecosystem for Windows Media(R) technologies while taking the Web's rich interactive application experience to new levels."

Microsoft Expands Reach of .NET Framework

Based on the Microsoft .NET Framework, Silverlight enables developers and designers to easily use existing skills and tools to deliver media experiences and RIAs for the Web with role-specific tools: for designers, Microsoft Expression Studio, and for developers, Visual Studio. New tool and server investments for media professionals include the following:

  • Expression Media Encoder
  • Hardware-accelerated video publishing
  • Scalability with Windows Server, code-named "Longhorn"

 
 
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