Nokia Siemens Network and Indonesia’s largest media, broadcasting, entertainment and telecommunications group, Global Mediacom, have entered into a joint collaboration to launch a commercial broadcast mobile TV service, based on Digital Video Broadcast-Handheld (DVB-H) technology, in Indonesia in the first half of 2008.
The strategic partnership is the biggest DVB-H agreement signed by Nokia Siemens Networks globally, and will provide consulting to maximize the ability to reach and deliver compelling content to early adopters of broadcast mobile TV.
“This collaboration with Nokia Siemens Networks marks an important milestone in our venture into integrated media, which combines broadcasting, entertainment, and telecommunication. Supported by an experienced industry player that can provide complete solutions and services for broadcast mobile TV, we are absolutely confident that we can deliver a service that will bring a rich mobile multimedia experience for the consumer,” said Hary Tanoesoedibjo, Group President & CEO of Global Mediacom.
Nokia Siemens Networks Indonesia is responsible for the end-to-end systems and services, which will include consulting, implementation of the entire broadcasting solution and network, systems integration and the relevant business applications. Global Mediacom is also in discussions with Nokia for Nokia to provide DVB-H integrated devices such as the Nokia N77, and work with Nokia Siemens Networks on joint marketing activities to ensure service adoption by Indonesian consumers.
“This mobile TV experience, utilizing the latest DVB-H technology, will bring a customer-centric product that is truly ubiquitous. Soon, our customers will be able to watch the latest news, the upcoming Olympic Games, engage in interactive TV shows or even catch their favorite TV series anywhere, anytime, directly on their mobile devices, bringing them closer to the information and entertainment,” added Agus Mulyanto, Ph. D., CEO of broadcast mobile TV business.
The DVB-H technology enables the TV service you are familiar with at home to be broadcasted to your mobile device. DVB-H provides a superior end-user experience in the mobile environment with excellent picture quality and reduced battery consumption. With extensive pilots of broadcast mobile TV currently taking place across the globe, involving leading broadcasters, mobile operators, broadcast network operators and handset manufacturers, the market for commercial broadcast services is expected to grow throughout 2008.
Christian Fredrikson, Head of Asia-Pacific, Nokia Siemens Networks, said: “We are proud to be a part of history in pioneering broadcast mobile TV experience in Indonesia, through our partnership with Global Mediacom…It is in line with our strategy to support innovation together with our customers and our vision of connecting 5 billion people globally by 2015.”
“This is the beginning of an exciting period in the Indonesian broadcasting industry, bringing ‘on the go’ digital television to consumer pockets and ushers in a new era of personal interactive entertainment. With our commitment to provide complete solutions, customers will be able to enjoy a superior quality broadcast mobile TV experience with Nokia multimedia handsets which support DVB-H technology,” added Fredrikson.
Global Mediacom and Nokia Siemens Networks will launch the first services for the Jabodetabek area in the first half of 2008. |
