HP has introduced an enhanced network platform to help telecom operators provide services to millions of customers.
The HP Service Delivery Platform (SDP) 2.0 enables operators to offer their customers greater access to convergent, multimedia and “Web 2.0” services on their mobile devices.
The platform also addresses the need for operators to increase revenue from convergent services while simultaneously reducing the cost and risk of creating such services.
HP SDP 2.0 incorporates software technologies for governance, management and quality that help service providers take full advantage of the platform’s service-oriented architecture (SOA).
This approach creates a unified resource layer
through which multiple services communicate with underlying wireless or wired networks, third-party applications and innovative combinations of web services known as Web 2.0 mash-ups.
As a result, HP SDP 2.0 enables operators to create converged services that blend the best of telecom, web and IT resources.
Examples are music, video and business services that personalize content delivery using:
• network resources that show a customer’s active presence on the network or his or her physical location;
• web resources for access to vast stores of information, multimedia content and social communities; and
• IT resources such as billing, network management, and other business and operations support systems (BSS and OSS).
“HP SDP 2.0 incorporates three years of innovation by HP and its partners as well as our experience deploying SDPs around the world,” said Ananda Subbiah, vice president, Solutions, Communications, Media and Entertainment, HP.
“Our customers understand that a flexible, SOA-based SDP can help them create new services quickly at lower cost, less risk and faster time-to-market.”
HP SDP 2.0 also provides service-level controls, identity management and security mechanisms that translate to a better experience for end customers. In addition, the platform is fully supported by HP consulting and integration services, which expedite deployment.
“SDPs are germane to a service provider’s ability to compete in the future,” said Brian Partridge, program manager, Yankee Group, a technology research and consulting firm.
“New converged services can become very complex, and if you’re going to create and maintain them by the hundreds, you’d better have an SOA-based SDP framework that allows you to weave together all the disparate threads from web, telecom and IT.” |
