Boopsie Version 2, a free mobile web search engine, has created a new tool that allows cell phone users to search the web by pressing only a few letters.
By using its Smart Prefix system, instead of typing entire keywords all users have to do is type two or three letters of each word to find what they are looking for.
For example, to search for the nearest Starbucks, users just type in “star” and the Starbucks store locator appears.
All searches are done ad-free.
“We created a fast, simple method to not just search, but actually FIND things from your mobile phone,” says Greg Carpenter, Boopsie CEO.
“Our ‘Smart Prefix™' system was really inspired by the way that people text message each other using short codes – basically, minimizing the number of key-presses for every search.”
Boopsie identified the top requested search categories (flight times, Wikipedia queries, sports scores, weather reports, local business and restaurant addresses, etc.), and organized them into over 150 channels or “verticals” that are growing daily. When users search within these category channels, they discover how advanced Boopsie is from every other mobile web search engine.
According to the Laguna Beach, California based company, organizing mobile web search around channels is only one differentiator between Boopsie and the one-size-fits-all mobile web versions of Google or Microsoft Live.
iCrossing reports that 75 percent of mobile searchers are not willing to go beyond the second page of search results on mobile.
“Boopsie finds faster and displays the precise information you seek — not a laundry list of web sites that may or (more likely) may not be formatted for mobile phones,” adds Carpenter.
“With Boopsie, there is no ‘page 2’ - as each character is typed, results are updated virtually instantaneously; type an extra character or two and the result will pop right up to the top. Using our Smart Prefix system, we can reach over 90% of 8.5 million Wikipedia records in 7 keystrokes or less.”
“Mobile search is the next major media market…Consumers will increasingly demand more mobile friendly websites and the best way to efficiently search and shop using their phones. Boopsie is the connection that organizes the mobile web like a kind of short code search and by doing that, is creating a launch point for an entire set of web type standards right now.” |
